Have you ever heard about -Barbie the Film- from the perspective of Data?

The data do not spoil anything about the film 💅🏻.

The marketing achievement of the Barbie film can not be ignored, but you all know that “the marketing strategy is related to budget”. However, a Big Marketing budget is Not As Big An Advantage Anymore. We can not underestimate the power of marketing the Barbie film project.

Barbie is one of the strongest brands in the world — and it knows it, but obviously, The devil works hard, but the Barbie movie marketing team works harder.

For 60 days, if you took a deep dive into the Barbie Phenomenon: Digital social media marketing records can be as seen as follows;

From Worldview ; (source from Semrush Open source )

💅🏻> 120 % engagement in 60 days on Instagram

💅🏻> 183% in 60 days on Facebook

💅🏻> 661k followers in 60 days on Instagram

💅🏻> 14k followers in 60 days on Facebook

💅🏻>420k engagements in 60 days on Twitter

💅🏻>494k new backlink “Barbie movie”

💅🏻>2.6Mio monthly search for “Barbie”

💅🏻>440k monthly searchers for “Barbie movie”

💅🏻>Barbie The Album debuts with 19.9M streams

So what is the hint of the marketing strategy?

Let’s overview the Barbie marketing strategy.

1. Collaborations with Brands: One of the most important marketing stunts involved strategic partnerships with different brands to create buzz and reach diverse audiences.

2. Immersive Experiences: Building on the popularity of experiential marketing, For instance, the marketing team partnered with Airbnb to create a life-sized Barbie Dreamhouse that fans could stay in for a limited time.

3. Digital Engagement: The marketing campaign made innovative use of social media platforms, collaborating with influencers and celebrities to amplify Barbie’s message

4. Empowerment Themes: Understanding the importance of appealing to a diverse and socially-conscious audience. releasing Barbie the album is one of the buzz examples of the using theme.

5-AI and interactivity

This buzz didn’t happen by chance. The Barbie movie team created an AI tool that allows everyone to upload their photo and generate a movie poster with the customizable tagline

6-Partnerships in the Metaverse and the game universe

From Türkiye;

Last 30 days, the red bar shows “Oppenheimer” and the blue bar is for Barbie. (the y-axis indicates popularity ) The trend shows “Barbie is getting more popular over the days. ( But Oppenheimer has more research volume than Barbie😈)

Web Search

Top 5 Cities for barbie search

Youtube Search

Twitter (Source SocialBlade)

It can be seen that “After the movie, Barbie gained the biggest number of monthly gained followers. But May is the buzz Month on Tiktok because of filters used by users on Tiktok.

In conclusion, the marketing strategies of the Barbie and Oppenheimer movies epitomize two distinct approaches in the film industry. Barbie’s marketing extravaganza relies on leveraging brand recognition, collaboration with brands, immersive experiences, and digital engagement to create buzz and excitement. It aims to capitalize on nostalgia while appealing to a younger, socially-conscious audience. For the first week, Barbie doubled the In the end, though, it wasn’t a competition as “Barbie” loomed large over box office charts, thanks to an inescapable marketing campaign.